Script is to video as foundation is to house. It's essential. Get it right, and the rest of the project is a whole lot more likely to be right too. If your current supplier doesn't write a script, or asks you to do it, then they're not doing their job properly.

But most people don't like staring at a blank page and wondering where to begin. That's why we're happy to do it for you, perhaps working from an existing brochure, a few bullet points or even just a conversation. We take as much time as needed to get this vital step absolutely right before a single frame of video is shot.

As well as writing the main text, we also write a 'shooting script'. This determines what appears on screen at any given place in the text. It's not that difficult, but you'd be amazed how many rivals get in a mess trying it, or simply don't bother, preferring to make it up later.

There's another good reason for scriptwriting - it means that we have to understand your business, service or product fully before any video work begins.

Scriptwriting helps both parties: you know exactly what you're going to get, and costs are controlled. We don't waste time filming material that's not needed, and lengthy re-edits due to misunderstandings are avoided. We don't like nasty surprises at approval time any more than you do!